26 March 2012 – Singapore: ONE Fighting Championship™ (ONE FC) and Sony South East Asia (Sony), have formally signed a partnership for ONE Fighting Championship™. Sony South East Asia is responsible for the marketing, sales and service of consumer as well as broadcasting and professional products in Singapore. It also manages distribution and trading businesses from Singapore to various parts of Asia. ONE FC and Sony are brand leaders in their respective industries and this synergistic partnership will promote and foster further growth for both organizations.
Mr. Kengo Kurokawa, Head of Digital Imaging of Sony South East Asia said, “Sony has been a market leader for consumer electronics in Singapore for decades. We are a quality trusted brand and have a track record of working with partners who are trailblazers in their own industries. ONE Fighting Championship™ is precisely the kind of world class event that we want to be associated with and we are very excited over this opportunity.”
Mr. Victor Cui, CEO and Owner of ONE Fighting Championship™ said, “Signing a partnership with Sony is a phenomenal step forward for ONE FC. We are the largest MMA organization in Asia and now with our partnership with electronics giant Sony, the future definitely looks bright.”
The next ONE Fighting Championship™ event takes place on 31 March 2012 at the Singapore Indoor Stadium. Tickets for the show in Singapore are on sale via www.SISTIC.com.sg.